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Online Shopping trend in India in 2017 and It’s Future

online shopping

My good friend just bought a top branded perfume from online shopping by using a coupon code deal. He bought the perfume online by just spending Rs 300, which on the display of some stylish store at a shopping mall would definitely price anywhere between Rs 500 – 700. Thanks to the online shopping and coupon deal system, with all this a new shopping trend has emerged in the Indian market. Not only this, but online shopping also gives a comfort of avoiding shopping in crowded stores with stressful last-minute shopping for friends or a family in situation you forget to buy a gift for them on a special occasion.

online shopping

Nowadays online shops in the Indian market are not limited to one or other kind of specific product, but sell variety of products which range from home decor, designer outfits to electronic gadgets etc. Though in Indian market, like any other country, people started online shopping very tentatively, but eventually assurance in online shopping stores is building up. To further gain the assurance of their customers, these online stores are giving an option of ‘Cash on delivery’ and “Free delivery within India’. It will allow you to pay if you like the product and that too provided at your doorstep without any charge. Another reason for using feature of ‘cash on delivery’ is that, people in India are not open to share their credit/debit cards details on the internet. Some even do not know how to use it for shopping, even though they are tech savvy. Although it is still at its aspiring level in Indian market, but financial experts are predicting a very significant growth in this field in the future. According to an article from Times Of India it is approximated that online shopping niche will probably touch USD 50 billion dollars by 2020. It is also predicted that by 2020 the number of mobile users in India will reach to 1 billion.

In the present scenario, people purchase online not only through computers but use their mobile phones as well for the same and in the future will see a big consumer base in this particular class. To further really encourage a lot more people with this in India, the foremost models in this Marketplace have begun new methods like ‘Deal On the Day’ and irregular reductions. Quite a few age-the business sector web-sites like Amazon, Flipkart, Makemytrip and Snapdeal initiated a policy of make use of a lot of these presents with regards to customers. By using new thoughts in this way, ideal online shopping internet websites are rising their consumer base dramatically.

This change in shopping model is because of the shifting way of living of Indians, plus the continuing development of online niche. And customers, who doesn’t like crowded stores then it offers a superior experience along with a easy execution sitting at your own home.

Every thing has its advantage and disadvantage and on the internet shopping isn’t a unique one. Indian people always prefer actual shopping, as they want to see, touch, think and review products previous to obtaining. You will still find quite a few issues without any remedy in this field when you read through a person’s mindset. However, there we have a increase in various review sites including several Youtube channels, that actually provide genuine feedback of the real products. And customers always look for those highest rated products, and real reviews of genuine buyers to make their purchase much easier without any real time demo.

So to conclude, an e-commerce storm has already struck the Indian soil with the hands of some big monsters like Amazon or Aliexpress, and mostly all the small & mid level businesses are already affected. So, in order to sustain, they are chosing to take shelter under these giants by becoming seller. And the only other option which is left for them is, they have to be unique in some other way, and which is quite tough. Whatever the situation is, this journey is going to be very interesting, and we’re all going to witness the same.

But how much online shopping freak are you? Is it the most essential thing without which you can not live, or you’re still happy with the way you are doing the ffline shopping. Answer the below questions to know your current level of online shopping –

Do you purchase groceries from online stores like Bigbasket or Grofers?

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